Professor Theodore L Turocy

I am interested in choice: specifically, how people go about making choices. My research programme extends the standard methods of economic analysis by taking account that the processes we use to make choices can affect not only what choice gets made, but how we feel about the outcomes of those choices as well.

Through the use of game theory, economists have recognised that the choices made in groups can depend on details of process such as timing and information. A strand of my research contributes to the standard application of game theory in economics and other disciplines.

I am a theme lead at The Alan Turing Institute, where in the project Automated analysis of strategic interactions we are developing cutting-edge software tools for computing with finite games. This work will be available as part of the software package Gambit: Software Tools for Game Theory. The project will support the development of automated agents able that can reason strategically about their environment, as well as enhance the reproducibility of the theoretical and empirical analysis of games.

The behavioural strand of my work incorporates a richer notion of process, which takes into account the role that choice architecture, labeling, and social context, among others, colour the choice process. Previous funding for my work has come as part of the ESRC Network for Integrated Behavioural Science, under its theme "The science of consumer behaviour", and from an InnovateUK-funded Knowledge Transfer Partnership with my colleague Rose Meleady (UEA Psychology) and Anglian Water, to embed knowledge and capacity to develop, implement and test behaviour change interventions.