About

Professor Theodore L Turocy

• Professor, School of Economics, University of East Anglia.
• Researcher, The Alan Turing Institute.
• Co-Director, Laboratory for Economic and Decision Research.
• Past Vice President of Information, Economic Science Association.
• Past Associate Dean for Research, Faculty of Social Sciences, University of East Anglia.
• Past Director, Centre for Behavioural and Experimental Social Science, University of East Anglia.

I am interested in choice: specifically, how people go about making choices. My research programme extends the standard methods of economic analysis by taking account that the processes we use to make choices can affect not only what choice gets made, but how we feel about the outcomes of those choices as well.

Through the use of game theory, economists have recognised that the choices made in groups can depend on details of process such as timing and information. A strand of my research contributes to the standard application of game theory in economics and other disciplines.

I am the principal developer of Gambit: The package for computation in game theory.

The behavioural strand of my work incorporates a richer notion of process, which takes into account the role that choice architecture, labeling, and social context, among others, colour the choice process. Previous funding for my work has come as part of the ESRC Network for Integrated Behavioural Science, under its theme "The science of consumer behaviour", and from an InnovateUK-funded Knowledge Transfer Partnership with my colleague Rose Meleady (UEA Psychology) and Anglian Water, to embed knowledge and capacity to develop, implement and test behaviour change interventions.